Enabling Effective Segmentation in Emerging Markets

Frontier Strategy Group - Emerging Market Insights

EpisodeJul 7, 201417m

Enabling Effective Segmentation in Emerging Markets

Frontier Strategy Group - Emerging Market Insights

EpisodeJul 7, 201417m

FSG released an in-depth 4-part Emerging Market Customer Segmentation research series. This podcast provides an overview of the three kinds of customer segmentation and how companies perform better in emerging markets when they annually review their customer segmentation priorities, while simultaneously taking into account competitor behavior.

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Frontier Strategy Group (FSG) is the leading information services provider for emerging markets executives. Through a robust offering of research, analytics, data and network of expertise, FSG partners with business leaders at over 200 multinationals to power their emerging markets business strategies. FSG's Emerging Markets Insights podcast series provides 20 to 30 minute briefings on markets, emerging issues, and strategic business analysis. If you would like more information about FSG's services, please send an e-mail to info@frontierstrategygroup.com

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