Jessica Hall is the VP of product strategy and design at 3Pillar Global, and today we are going to talk about something that made a bunch of news a couple of months ago - the Accenture/Hertz case, where Hertz paid a bunch of money (like $32M) and got nothing. With some time since the story broke, we sit back and look at how this happened, and Jessica tells you how it can be avoided. 

• Jessica Hall
• 3Pillar Global
• Accenture/Hertz Case
• How to Avoid a $32 Million Flop
• Agile Manifesto
• 101 Videos
• Landing Page School Podcast: Always Be Testing
• Hotjar
• Google Optimize
• Marvel

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