763: Tara Electra | Going Against the Traditional Route of Brand Marketing Today we are joined by Tara Electra Owner and Co-Founder of Unruly Agency which represents over 100 models and Influencers with a combined reach of 500 million consumers worldwide. In today’s episode, Tara shares how she begins at a very young age attracted to the world of celebrities and dreams of living that life. She also shares how he landed to become part of the entertainment industry by meeting an agent that teaches her how to make a good pitch and get an influencer to work with her, this led to her first successful business deal.  so together let’s hear more about Tara’s story and her going against the traditional way of influencing.   Key Highlights: [00:01– 08:16] Opening Segment: Knowing Tara Tara Electra was born in the Los Angeles area and grew up with a hardworking father who was also a hair salon owner.  At 12 or 13 years old, Tara was attracted to the world of celebrities and started to think about what she wanted to do with her life. Tara eventually decided that she wanted to be an entertainment industry professional and started to look into ways to get involved. She eventually became CEO and co-founder of the leading Los Angeles-based Unruly Agency, representing over 100 models and influencers with a combined reach of over 500 million consumers worldwide. Walking by Rodale to meet an agent who gave her advice on the industry. She left the meeting feeling unsure of what she wanted to do with her career but decided to go to college anyway. After two years of trying different classes, she finally got accepted to a college for hair styling. However, after a year of trying, she dropped out because she was unhappy with the decision. By the time she was 18, she had already been working for herself and living on her own. At this point, she had started to become interested in marketing and began to learn more about how to make money online.   [8:17 – 14:47] Unruly Means Finding a Brand That Needs Marketing Tara left her job working with a previous business that ran a Lyft campaign to start her own agency, Electric Mind, and work with eCommerce brands. She pitched herself to Insomniac, which hired her to manage their first influencer campaign.  [14:48 – 26:29] Influencer Marketing: The Complete Guide It can be difficult to build an eCommerce store around an influencer, as they want quick gratification and do not want to invest in their brand long term. Unruly has over 100 influencer models that clients can work with. Tana Mojo is an excellent example of an influencer who has remained consistent with her personality and marketing skills over the years.  [26:32 – 39:05] How to Monetize Your Product Online The key to monetizing a product online is finding out what works and what doesn't. It's important to have a good relationship with your audience in order to convert better. There is a lot of information available, but too much can hold you back. Closing Segment  Want to connect with Tara? You can follow her on Instagram visit www.unrulyagency.comStart hiring right now with a $75 sponsored job credit to upgrade your job post at indeed.com/network. Offer valid through March 31st, 2022. There’s a reason why so many creators use Riverside. Check them out and all the other features they have at Riverside.fm and create an account. Get started today. Click the link here and use Coupon Code BYN for $10 off any subscription.  Want to start living a happier life today? As a listener, you'll get 10% off your first month by visiting our sponsor BetterHelp at https://betterhelp.com/buildyournetwork Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people.  Jump on over to travischappell.com/makemypodcast and let my team make you your very own show! If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community setting up REAL relationships that add value and create investments. Tweetable Quotes:  “I obviously see how valuable influencers are for any brand because they really bring credibility and awareness to a product” – Tara Electra How do you really monetize a product online? I mean, there are so many different ways, and depending on the product you have, and even then you're still testing, you're still finding out which ones are converting better, which audiences are converting better.-Tara Electra Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices