“Write what you know. Two black girls from South London wrote a book that resonates with 1000s of people around the world.”In today’s 40 Minute Mentor episode, we’re joined by Elizabeth Uviebinené, the multi-award-winning author, columnist at The Financial Times, and Founder of Storia. After starting her career in marketing, Elizabeth went on to publish five books, including her debut Bestseller ‘Slay In Your Lane: The Black Girl Bible’ which won many awards and was critically acclaimed. Now, Elizabeth has stepped into the Founder world, with her new exciting Startup, Storia - the first app dedicated to guided mindful writing to help you develop new perspectives, gain clarity and understand yourself better. In today’s episode, we chat about:➡️ Why sometimes it’s not your job to convince other people of your work [04:26] ➡️ How growing up without her mum shaped her [08:01] ➡️ Why she started out in a corporate marketing job [09:57] ➡️ The ways in which she was treated differently at work and how that turned into ‘Slay In Your Lane’ [12:21]➡️ Becoming an author and what she’s most proud of [16:37] ➡️ Why inclusion & equality needs to be championed by leadership teams [21:03] ➡️ The inspiration behind ‘The Reset’ and easy steps to look after your wellbeing [23:56] ➡️ Why aspiring authors should focus on writing what they know [34:31] ➡️ Why she’s building Storia and what her experience as a first-time Founder has taught her so far [38:21] ➡️ What to expect from Storia [42:46] ⛳ Helpful links:➡️ More about Elizabeth: https://www.linkedin.com/in/elizabeth-uviebinene/➡️ Slay In Your Lane: The Black Girl Bible: https://www.goodreads.com/en/book/show/38202269-slay-in-your-lane➡️ The Reset: Ideas To Change How We Work: https://www.goodreads.com/book/show/57094682-the-reset?ac=1&from_search=true&qid=JZzmmgH23r&rank=1➡️ More about Storia: https://storia-app.webflow.io/💙A big thank you to our Sponsors:Alchemist - an industry leading learning and development company, whose learning journeys and experiences help organisations who want to grow, change or transform by putting the learner first to optimise organisational performance.To learn more about Alchemist and see how they work with some of the most innovative companies in the world, head over to https://thisisalchemist.com/40minutementor/  to find out more. ⭐Enjoyed this episode?⭐️Keep up to date with all our latest episodes, by hitting the subscribe button on your favourite podcast platform. And for any feedback on what you enjoy the most and ideas on what we can do to make 40 Minute Mentor even better, please leave us a review on  https://ratethispodcast.com/40mm  Learn more about your ad choices. Visit megaphone.fm/adchoices