Whitney Eckis is a creator of elevated experiences. It began at the bright age of twenty-two when she became the founder and CEO of her marketing agency, Eckis Marketing, a creative communications agency based out of San Diego, CA. Under Whitney's leadership, she has elevated brands such as Marriott, Hilton, SOULCYCLE, and CLEARSTEM through social media marketing, influencer relations, branding, experiential events, and creative strategy. Now in tandem with growing Eckis Marketing, along with five other endeavors, Whitney has begun elevating the coffee experience. I introduce to you, Get Supr, a hemp-infused instant coffee brand! -------------------------- In today's episode, we cover: Who Whitney is and what she does Her origin story Services her agency offers What has changed in marketing Transitioning from service-based to product-based and what her non-negotiables were What brands inspire her What she looks for when hiring someone Top tips for productive networking How the pandemic has affected entrepreneurship and online business Industry pet peeves and advice for coaches & solopreneurs Where she goes for creative inspiration ----------------------- RESOURCES MENTIONED: Kiss My Loops - TikTok Training Business is Personal: The Truth About What it Takes to Be Successful While Staying True to Yourself by Bethenny Frankel 055 Life according to Creative Agency Owners - Adelaide Matte of AMD Creative ----------------------- Guest info: For more on Whitney, you can find her @undertheinfluence.pod on Instagram, and to check out her businesses and offerings, head over to whitneyeckis.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.