Just a note, this episode does talk coronavirus or COVID-19, so if you don’t want to hear about that, you should skip this episode. So much of our lives have moved to the internet. Because many of us are at home to prevent the spread of coronavirus—and many of the businesses that we love have been shut down—we’re interacting online more. We’re creating virtual coffee shops, hosting happy hours on Instagram, buying coffee from our local cafes through their web stores. Obviously, not everything has gone digital—a lot of things can’t—but it’s incredible to see the way that folks have been able to harness their online platforms to shift the way they do business or to interact with their colleagues and customers. And the way people communicate their shifting platforms and needs is through social media. My guest today is Umeko Motoyoshi—Umeko has been on the show before, back in 2018. Umeko is a coffee writer, educator, and owns a webstore where they sell cupping spoons and other coffee tools, including a book called, The @wastingcoffee Guide To Not Waisting Coffee. And Umeko is great at social media—really great. They’ve built a brand and a voice that's authentic and accessible and communicates clearly what their platform is all about. Umeko is currently working with clients to help increase their social media presence during these changing times, and in this episode, we talk about how you can implement some quick and easy new systems to become more visible online—while still remaining true to yourself and using a voice that feels authentic and real. Here’s Umeko. Cover photo by Noah Goodman.