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Ever tried to craft the perfect sentence, only to end up staring at a blank screen? Don't despair! Learn proven techniques from former actress turned copywriter Kelsey Formost. Discover how to hook readers by answering “what’s in it for me?” in succinct, benefit-focused headlines. Kelsey advises verbal vomiters to let words flow then edit down, while formula lovers can leverage prompts to overcome writer’s block. Learn to funnel awareness on webpages through clear over clever headlines. Key takeaways include defining your core value proposition, hiring for non-genius tasks earlier, and optimizing the 80% of readers who only see headlines. Kelsey emphasizes that copywriting creates results by guiding ideal customers to desired actions through psychology and strategy. Follow her guidance to communicate your unique story and boost conversions across platforms.

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