Ken Hertz is an entertainment lawyer and prominent Hollywood dealmaker. A senior partner in Hertz, Lichtenstein and Young, he counts Will Smith, will.i.am, Gwen Stefani and Celine Dion among his clients. He also founded brand agency MemBrain, which advises the world’s most recognised brands, including McDonald’s, Hasbro and Intel. In this in-depth interview, he describes the brutal truth of the “fame lottery”, reveals what it really takes to make it in Hollywood – and argues that now is the time “where anyone can truly be anything”.