Chloë Thomas is the creator of the eCommerce MasterPlan. Author, speaker, podcast host and expert in eCommerce strategy and marketing. Across her career, Chloë has seen many businesses struggling to get to grips with eCommerce. In response, she crafted the eCommerce MasterPlan helping companies plan, develop and grow successful eCommerce business, whilst avoiding the potential pitfalls. This three-part strategy guides businesses through the process of creating, developing and marketing an eCommerce business.