Want to ace your marketing game this 2024? Khalil & Martin explore different scenarios within the construction industry, offering a deep dive into transforming connections into customers. Don't miss out!Time Stamps00:34 - Post-holiday Business Challenges01:51 - The Challenges of Business Ownership04:47 - Exploring Different Marketing Strategies for Contractors05:48 - Case Study 1: Subcontractor Looking to Pivot to General Contractor11:12 - Understanding the Buyer's Journey17:37 - Building Your Credibility22:37 - Case Study 2: Contractor Specializing in Bathrooms Needs More Qualified Leads28:45 - Utilizing Social Media to Generate Leads  30:15 - Hiring Social Media Experts vs. Doing it Yourself31:41 - The Importance of Quality Content and Quick Response32:31 - Balancing In-house and Outsourced Marketing Efforts33:04 - Deciding When to Quit a Marketing Strategy33:53 - Evaluating Marketing Channels and Measuring ROI37:09 - The Importance of Customer Stories in Marketing40:00 - Case Study 3: Expanding Business Reach While Maintaining Main Customers43:52 - Considering the Buyer's Journey and Target Market48:41 - The Importance of Personal Connections in Marketing50:29 - Conclusion: The Importance of Being Out ThereQuotable Moments from the Show"If you want to build that credibility, if you've done a lot of jobs, go and get photos of the before, the during, the after, have videos of that stuff, get it on your website. Showcase what your capabilities are." - Khalil Benalioulhaj"You can do many different things, but at a foundational level, you've gotta put in some footwork. You gotta get in person, you gotta get in front of people. It's gonna make a difference." -Khalil Benalioulhaj"You have to understand who your target market is, who you're after, what they care about, their buyer's journey. How do they become aware? How do they make the decision, you know, educate themselves on what to do and make the decision? And you want to be the one filling in that gap. You gotta talk to people. I mean in there are industries where that's not true. But in the industry's construction, you've gotta talk to people. You have to build a relationship, you have to reach out." - Martin HollandReady to take your contracting business to the next level? Subscribe to The Cashflow Contractor today and get instant access to the FREE Ultimate Buyer's Guide for Contractors!Take advantage of essential insights, tips, and strategies to boost your profits and streamline your operations. Subscribe now and download your exclusive guide to securing more clients and maximizing your earnings.ResourcesNeed Marketing Help? We Recommend BenaliNeed Help with podcast production? We recommend DemandcastMore from Martintheprofitproblem.comannealbc.com   Email MartinMeet With MartinLinkedInFacebookInstagramMore from Khalilbenali.com Email KhalilMeet With KhalilLinkedInFacebookInstagramMore from The Cashflow ContractorSubscribe to our YouTube channelFollow On Social: LinkedIn, Facebook, Instagram, X(formerly Twitter)Visit our websiteEmail The Cashflow Contractor