Publicity To Amplify Your Visibility with Esther Kiss
Do you spend enough time nurturing your relationships? If you don’t, you are missing a seemingly simple strategy which can drastically change the trajectory of your business.
In this episode of Influence By Design, Samantha Riley chats with Esther Kiss, a public relations and media expert and the founder of Born to Influence.
Samantha and Esther share generous tips on how to ask for introductions and recommendations to grow your network. They remind us that when crafting pitches, we must emphasise angles tied to broader audiences and publications versus merely promoting ourselves. They also encourage sharing impactful and relevant stories that can evoke emotions in your audience — this establishes expertise while indirectly showcasing the business.
They also explore overlooked publicity opportunities, such as speaking in Facebook groups, partnering with payment processors serving your niche, and contributing bite-sized value to large sites like GoDaddy.
Essentially, Samantha and Esther stress the importance of constantly focusing on providing value, expressing gratitude, and nurturing connections. These organic relationship-building efforts fuel exponential publicity success over time. The key is to prioritise relationship-building over immediate commercial goals.
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