How to stop being ignored online after 7 seconds using personalization at scale on your website.
The attention span of people on the internet is very short, and only getting shorter. Humans are used to getting instant gratification. And... If your website visitors don’t understand your brand’s story at first glance, they will bounce. The result? On average, only 2% of website visitors turn into customers. That’s a pretty bad number. So, how can we fix this problem? Face-to-face, human sales reps are much better at converting leads into customers than your website. Why? Because they use their intuition and empathy to make your brand’s story relevant to each prospect. It would be great to emulate this behaviour on your site, but how do you do it at scale?
Sander Nagtegaal, CEO of Unless, talks with me about they use machine empathy to figure out how is sitting in front of the keyboard. Their solution is being used in COVID news situations and many other applications, and you'll be surprised how affordable unless.com is starting at Monthly subscription of €599 per month.
Sander also offers 3 months FREE TRIAL to you as a SPEAK|pr listener. Just tell them that you heard about them via the podcast when you go their site
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