Having been a bridesmaid six times herself, Grace Lee saw an opportunity for aspirational bridesmaid dresses at affordable prices, and so she created Birdy Grey. Birdy Grey is a direct-to-consumer bridal brand on a mission to change the way women shop for their big day.

In today’s episode, Grace gives insight into the idea behind the brand and her goal to take the pain points out of the bridesmaid dress shopping experience.

Grace also shares:

• What has been the brand’s greatest prospecting tool
• The timeline from launch to category expansion
• Navigating the challenges and opportunities brought on by the pandemic

You’ll also hear about Birdy Grey’s partnership with the Princess Project, Operation Prom, and other charities as well as what’s next for the brand.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co