Shoppertainment is saving China, so what can it do for your business? Here are 6 platforms you can use for live stream commerce.
We are joined by Charles Yan of EASTWEST PR Beijing office to share insights on live stream e-commerce in China because China's economy is being rescued by this new 'shoppertainment' phenomenon, and we can learn from their experience.
Livestreaming can be broken into 2 categories; content-oriented streams and online retailers offering live streaming.
In 2019, Dacast earned the Streaming Media Readers’ Choice Award for Best Small/Medium Business Video Platform and Runner-Up for Best Education Video Platform. The Starter plan is ideal for newcomers with 100 GB of bandwidth, 20 GB of storage, at just $19 per month billed annually.
Founded in 2004, Boston-based Brightcove is one of the oldest online video platforms in-game. Its product offerings focus on cloud encoding, live streaming, and VOD (video on demand) hosting. Mainly targeting huge clients, Brightcove offers two pricing plan levels. These include the $499/month (billed annually)
IBM Cloud Video (formerly UStream) Basic streaming accounts are free, with advertising supporting IBM Cloud Video. Paid accounts remove advertising and grant access to advanced features. Enterprise accounts allow for full custom branding and offer analytics, multiple live channels, content syndication, and more. Pro accounts range from $99 to $999 per month
In 2017, Vimeo acquired the Livestream platform. Starts at $7 per month but not always available in China and their site is not a shopping destination of course.
What none of these do is deliver the audience…which is why we go back to Taobao FB, Youtube. These other services are great if you have a destination site or presence somewhere that people will go to visit.
If you’re a registered Amazon Seller, all you need to do is download the Amazon Live Creator app, and you’ve done most of the work. You can stream using the smartphone’s hardware, or you can opt to use a discrete camera setup.
Finally, a new entry and working with Shopify, founded in 2016 is Livescale which allows Product details imported directly from an e-commerce platform, display along with the LIVE streaming video.
But of course, these all require that people know about the product in the first place, which takes back to PR!
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Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, fo
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