My guest today is someone who came up with a counter-intuitive product that I think a lot of people in my audience can probably really relate to. There comes a point in your life when you’ve got kids, you’re running a business, you’ve got to get up early, and so you don’t want to drink. But, for many people, having a cocktail is a ritual. Well, David Crooch figured out a way to have it both ways. He is the co-founder of Ritual Zero Proof, a true liquor replacement.

David Crooch is the co-founder of Ritual Zero Proof, a true liquor replacement.

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