What are customers really looking for in the age of AI?

I asked Chris Powell, CMO at Qlik, during our conversation at Qlik Connect—and his answer was clear: it’s no longer just about data access, it’s about action.

Across the floor, the message from customers was consistent: they want to move faster, connect more dots, and make smarter decisions—without adding more complexity. Chris walked me through some of the biggest announcements from the mainstage, including the Q3.65 implementation, which showcased just how far Qlik’s portfolio can go when it’s all working together.

We also talked about what’s next. What’s going to be the real game changer? For Chris, it’s about giving customers an integrated, AI-ready foundation that just works—end to end.

And what does he hope people take away from Qlik Connect? Not just inspiration, but the confidence to move forward.

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