After realizing the exclusivity of South Asian skin tones in the beauty industry, Bina Khan took it upon herself to fill this gap. Just B’s mission is to create smart, multi-dimensional makeup that brings out the beauty of brown skin.

Today, Bina explains the meaning behind the name and the philosophies behind the brand to celebrate women for who they are. 

Bina also shares:

• Inventing processes for product formulation during the pandemic
• Just B’s unique concept of providing a spectrum of colors to their customers
• The brand’s social media marketing strategy

You’ll also hear about the brand’s approach to expanding their retail partnerships and Just B’s future product categories. 

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

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Curious if Wavebreak is right for you? Reach out at Wavebreak.co