What defines true toughness in coaching? Dan Perlmutter presents an alternative to the “tough strength coach” stereotype, reframing success as adaptability, resilience, and relentless positivity. As Director of Sports Performance and Head Olympic Sports Performance Coach at Duke University, Perlmutter reflects on building a strong culture rooted in genuine relationships and longevity. He explains Duke’s structured approach to developing interns and coaching assistants, highlighting purposeful recruiting and intentional mentorship to transform passion into professionalism. Perlmutter emphasizes a gratitude lens and people-focused philosophy, always prioritizing the athlete in front of him. He also addresses how strength and conditioning coaches can navigate collegiate shifts, such as Name, Image, and Likeness (NIL) deals and the transfer portal, by reinforcing the weight room environment and culture. If you are seeking practical strategies to build a sustainable career and a workplace you look forward to each day, this conversation is your blueprint. Connect with Dan via email at dan.perlmutter@duke.edu and on Instagram: @theothercoachp | Meet the Duke University Sports Performance Staff on their website | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Show Notes“I think it's just making sure that we really, intentionally focus on helping each other out, taking care of each other, working together, filling each other's gaps as staff, right, so that if we really legitimately care about those things […] then it kind of blends into all the things that we do with our athletes. And they see us doing that and functioning that way. And it helps our teams function that way. So maybe it contributes to the team cultures for each sports program here, too.” 7:20 “It takes pretty tough, resilient people to do this work. And everybody finds that toughness and that resiliency in different ways. And I think maybe over the years, there's been a stereotype of what the tough strength coach looks like. That's not what I'm talking about at all. I'm talking about somebody who is willing to stick it out in tough situations, willing to work really long hours, willing to pivot a million times a day, and adapt a million times a day, and be out in the cold, and then be inside, and then be out in the rain. And all the different challenges that are thrown at us as professionals in this field-- I look at every single one of those as positives. I'm annoyingly positive and optimistic. I'm sure some of the folks around here get sick of me talking this way, but I think there's opportunity in every one of those situations.” 14:45 “One of the big pieces of advice that I would give to young folks who are on the job search right now or figuring out what lane they want to go down is to not forget that this is a people-focused profession. And it's not just you leading or serving athletes. You've got to find a place that you really connect the people that you're-- connect with the people that you're going to work with every day.” 15:58