To gain attention for your work (or your message) you must stand apart from everyone else. There is no place for being another in a line of similar messages. How do you separate yourself from the pack.Today's guest is Mike Michalowicz, author of the new book Get Different. He shares specific strategies for standing out from the crowd.Mentioned in this episode:Please support our sponsors:Indeed: Join more than 3 million businesses worldwide that use Indeed to hire great talent fast. Start hiring now with a $75 sponsored job credit to upgrade your job post at indeed.com/creative. Offer good for a limited time.