Jim Madrid is an author, a world-renowned presenter, educator. He embarked on his professional journey at Nordstrom, starting as a shoe stocker at a tender age of 15. Over time, he has evolved into a widely respected thought leader, driven by the empowering belief that "Anything Is Possible." His profound curiosity about the nexus between the mind and performance led him to pen the acclaimed Amazon bestseller, "Get Over It and Get On With It,” which has earned a stellar five-star rating. His newest book, “It’s All About Mindset” is due out this winter. Jim's indomitable mindset proved instrumental in triumphing over formidable adversaries, including stage 4 pancreatic and lung cancer, conquered within a mere year and a half. Beyond his literary accomplishments, Madrid serves as a corporate coach for Fortune 500 companies, imparting invaluable insights to executives and teams alike. He played a pivotal role in crafting the online curriculum "Win Forever" for Pete Carroll, the esteemed former coach of the Seattle Seahawks, showcasing his expertise in fostering excellence. Moreover, Madrid's impact extends to the realm of professional sports, where he collaborates with athletes in the NFL, MLS, and NBA, guiding them towards peak performance. Currently, Jim Madrid holds a prestigious position on TCU’s Chancellor's Advisory Council, contributing his visionary perspectives to the university's strategic initiatives. Jim is the CEO/Founder of Advance Sports Technology, a world-class mental fitness group and Co-Founder of Madrid Partners, enhancing corporate cultures by his process of personal professional and organizational development. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County. Learn more about Ric at www.ricfranzi.com.