With influencer marketing driving an increasing percentage of online business, and more children dreaming of becoming YouTubers than astronauts, it’s abundantly clear that leveraging video content is the way of the future. In this episode, Russell sits down with Shahrzad Rafati, Founder & CEO of Broadband TV Corp. (BBTV). BBTV is a media-tech company that is advancing the world by helping creators succeed. With over 35 million pieces of content in its purview,  BBTV is the second-largest video property worldwide for unique viewers, following only Google. Russell and Shahrzad discuss the upsurge of the creator economy and how BBTV is empowering subject matter experts to create valuable content and develop strong partnerships. Video content is changing the way we live, learn and shop online.After this episode, you’ll learn:Why it’s time for Canadian businesses to embrace collaborating with subject matter expert content creatorsWhat BBTV is doing to enable under-represented Canadian voices to reach a global audienceHow BBTV’s quadruple bottom line business model enables a higher-performing organizationHow Canada’s multicultural atmosphere fosters powerful leadersThe future of content – how advancements in AI are transforming the content landscapeThe Contributors eBook, Lessons from the Leaders, is here! Discover the real stories, as told on Contributors episodes, about leaders who overcame a challenge and improved their business structure, culture, or approach.Download your copy here: https://mailchi.mp/53b43e0152a4/3u7xfoybpiShow Links: Discover the power of a workplace pension here: https://www.caatpension.ca/pensions-matter/en/Learn more about CAAT Pension Plan here: https://www.caatpension.ca/Read the Contributors blog here: https://www.caatpension.ca/podcast/blogFollow us on LinkedIn: https://www.linkedin.com/showcase/contributors-podcastFollow us on Twitter: https://twitter.com/ContributorsCA