Dennis Yu with Jason Barnard at Kalicube Tuesdays Dennis Yu talks with Jason Barnard about using high authority SEO for personal branding. Kalicube Tuesdays welcomes the delightful Dennis Yu for its 17th edition. In this podcast Dennis and Jason talk in depth on how to build a rich personal brand. Along the way they discuss the topic of mentoring young adults in digital marketing and how through these programmes’ success can be nurtured. With his prior history working at Yahoo, Dennis offers a unique insight into how they developed alongside the now giant search engine Google. https://www.youtube.com/watch?v=ApPFLYhjRTg&t=9s In partnership with Wordlift What you’ll learn 00:20 Introducing Dennis Yu01:01 Rebuilding a brand's presence in Google's Knowledge Graph02:42 The rewards of mentoring young adults06:32 How not to miss an opportunity08:30 Sometimes the experts do not know best09:04 Dennis Yu as a digital marketing mentor12:55 What does Dennis mean when he talks of personal branding?16:49 What makes a successful personal brand?19:40 Redefining personal branding20:28 Using WordLift to push entities into the Knowledge Graph20:58 The history of Facebook ads and Dennis Yu24:12 Does ranking on keywords drive sales?24:53 Yahoo and other search engines attempt to find those attempting to trick search engine results29:06 Google Vs. Yahoo: Why did Google win?32:57 How do you bring personal branding and high authority SEO together?