Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them how the space is evolving - AND, usually, a round-up of recent audio ads and analysis by host Stew Redwine and each episode's guest - BUT, this episode is a little different.
This is Season 2, Episode 9 of Ad Infinitum, and this episode's title is "Sonic Truths." It discusses the evolution of McDonald's sonic branding and its current and future audio recipes with guest JJ Healan, Vice President of U.S. Marketing, Brand Content, and Culture at McDonald's.
JJ is an expert on brand strategy, content creation, innovative marketing techniques, and a lot of fun! Enjoy listening to what has helped define McDonald's sound over the years: a focus on fan truths, striking the balance of freedom and constraints, and a commitment to collaboration by "sharing the pen."
Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.