In this episode of Business as UNusual, host Alicia speaks with Todd Bracher, the founder of BetterLab. They explore the importance of purpose-driven design and its potential to revolutionize industries. Todd shares his insights on contextual-based design and the critical role of sustainability in modern business. Discover how aligning design with ecosystem dynamics and human-centered needs can lead to transformative outcomes.Topics discussed in this episode:Defining success in the context of sustainable innovationThe role of design in everyday life and problem-solvingPurpose-driven design: What it means and why it mattersOvercoming fears and embracing risk in the creative processTodd's upcoming projects and reflections on his journeyCheck out BetterLab website (betterlab.com) for more details. 🌿 Embrace sustainable innovation in your daily business practices. Think about the bigger impact!🎨 Dive into your creative side, even if you're not a "designer." Your ideas could shape the future!📚 Stay updated on Todd Bracher's work and get notified when his book launches. Visit toddbracher.com!The full transcript of this conversation is available at bicurean.com/bautranscripts3Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.Lightly edited and produced by BiCurean Consulting, BiCurean.com. Hosted on Acast. See acast.com/privacy for more information.