How can we both challenge the idea of best practices while also not throwing the idea completely away? Why do we need guardrails and how do those serve the customer best? What are some shifts in culture that can lead to better outcomes in the supply chain and in the commerce ecosystem as a whole around fast and cheap manufacturing and distribution? Listen now to hear this and more!“Best Practices” can’t be a function of stasis{00:05:24} Jesse offers a challenge to our take on best practices saying he doesn’t think there is a way to provide the distinction, ease of use, and seamless customer experience without best practices being in place, but agrees they should be challenged (i.e. don’t buy into the “cult of best practices”{00:20:58} Kravet is experimenting with generative AI and looking at ways to incorporate new ideas and technologies or not, and AI is really a tool to add to your tool belt to augment your skillset as a company{00:24:48} “If you don't empower your team to use tools, they're going to use them anyway. They're just not going to tell you about it.” - Phillip{00:30:13} You have to have a healthy sense of cynicism when it comes to technology and what you’re being told because of how much technology is an open experiment now before it matures and can actually potentially do what is promised{00:43:29} What is Jesse’s Archetype according to our quiz and how does he feel about it?{00:51:20} The push-back now is completely informed by the eCommerce expectations of the pandemic. So there's this really exciting opportunity to really bring the online experience in an exceptional way into the store and really, truly merge those two functions together.”Associated Links:Learn more about Jesse Lazarus and KravetHave you checked out our YouTube channel yet?Get your copy of Archetypes, our newly published 240-page journal. Check it out at ArchetypesJournal.comSubscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world!Listen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.