Jason Scott - owner of JCS Marketing - has run dozens of live regional events over the years. But in 2020, he had to pivot to doing a Virtual trade show for the very first time so he could continue to serve his sponsors, exhibitors and customers.Jason shares with us all of the Lessons Learned while venturing into this new territory for the first time, as well as the challenges he faced.Practice Practice!Pre-Record as much material as possibleGo through a complete run-through ahead of timeHave your vendor let you experience one of their productions so you can see how things operateTake good notes and learn for future events!Have more staffing than you think you needEven more takeaways...To Connect with Jason:Email: jason@jcsmarketinginc.comWeb: jcsmarketinginc.com*** GET 10% OFF a Virtual Event Certification ***Visit virtualeventsinstitute.comUse promo code VP02Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity