#SaturdayMorningHustle Advice: Always be authentic, promote by setting and then meeting expectations plus remember to document, don't create (stolen from the great Gary Vaynerchuk). Right now, every business, brand and organization needs to communicate as effectively as possible, but not to sell anything. Instead, need to be building relationships, presenting value in what you offer and thinking long-term (the short term is screwed up anyway). The best way to accomplish all this being dedicated to authenticity in all your communications. Forget "fake it until you make it" and instead be brutally honest, transparent and collaborative. Build, don't sell. Document, don't create. Offer more than expected. Keep it real. https://saturdaymorninghustle.com/