784: Greg Brown, Chief Customer Service Officer at Health Care Service Corporation (HCSC), joins the broadcast to speak about being a customer-focused organization and leveraging technology to drive a proactive, predictive, and personalized customer experience. He emphasizes the value of a positive attitude, positive habits, and continuous improvement in achieving success in customer service and why he looks for humility, emotional intelligence, accountability, and learning agility when recruiting talent for his team. Finally, Greg talks about the trends in technology that are on his radar, how those trends aim to impact the customer experience, and the keys to success that have helped him throughout his career.