Marty Neumeier is a best-selling author who has penned such well-known books as The Brand Gap, The Brand Flip and MetaSkills. His latest book is a business thriller called, "Scramble, How agile strategy can build epic brands in record time." In this conversation with Marty, we talk about the importance of having a designer mindset in business and the challenge of building a superior brand in today's tech-infused world.

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