Here's what you need to know for today in the business of podcasting: Spotify Announces Voice Translation: https://twitter.com/eldsjal/status/1706325294481576006Podcast Executives Say the Industry Has a Fraud Problem by Ashley Carman: https://www.bloomberg.com/news/newsletters/2023-09-22/podcast-executives-say-the-industry-has-a-fraud-problemMaking the case for investing in audio ads in 2024 by Alexandra Samet: https://www.insiderintelligence.com/content/making-case-investing-audio-ads-2024Hollywood isn’t letting go of audio any time soon by Amrita Khalid: https://newsletters.feedbinusercontent.com/ae8/ae8dee115349ff41d836ba70ea6e793576c63a5b.htmlAmazon is sticking ads in Prime Video shows and movies unless you pay more by Jess Weatherbed: https://www.theverge.com/2023/9/22/23885242/amazon-prime-tv-movies-streaming-ads-subscription-dateAs for the rest of the news… Audacia Audio’s Kym Treasure breaks down why audio should be in your multi-channel marketing strategy, Adweek finds Americans don’t like advertisers using AI marketing on them unless it comes with a price discount, Edison Research has published their chart of the top 25 UK podcasts, and takeaways from Digiday’s Publishing Summit focusing on attention metrics, engagement, and the importance of proving advertiser’s return on investment.
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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion...