You're insulting people if you are not taking care of their Anthroponymy, and could be losing 31% of sales.
Anthroponymy (or anthroponomastics) is the study of the names of human beings, and it is essential to create personalization at scale. Danny Levinson, CEO at Transformania is enabling companies to abide by GDPR whilst creating personalised data led marketing campaigns.
Why is this important? According to a report by Stanford Business School, ' that personalizing the emails, while adding no informative content about the product or the company, benefits the advertisers. ..., we find that adding the name of the message recipient to the email’s subject-line increases the probability of the recipient opening it by 20%, which translates to an increase in sales leads by 31% and a reduction in the number of individuals unsubscribing from the email campaign by 17%.
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