Every week I ask a handful of folks if they have a budget for their marketing initiatives and 90% of the time the answer is no. No budget and no idea of what should be budgeted to help with revenue-generation activities. This is a major challenge and one that should be relatively easy to fix. In this episode, we talk extensively about how having a revenue generation system helps create an appropriate budget based on goals, how to manage that budget, and how to ensure you get full value for the money invested into revenue generation.

 In this show, we’ll cover

• How a system like RGS helps you align your budget with goals and expectations


• How to use a system to manage your budget


• How to use a system to prevent you from going over budget


• How to focus your investment on the most important activities, priorities, and metrics


• How to use the system to continuously update, adjust and your investment expectations.


• How a Revenue Cycle Model helps set expectations and alignment around budget