In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to Brand and Marketing Strategist, Fabi Paolini. Fabi helps coaches, consultants, experts, and online business owners upgrade their messages and create or upgrade their brands. She emphasized that positioning the message businesses want to put out will help attract ready-to-invest high-ticket clients. With the world changing so much, she said people want to connect with people more than with just a corporate entity. According to her, integrating your personality and experiences and humanizing your brand will make you stand out from the saturated market and be a premium brand. Key Points from the Episode:Why is it important to position your business verbally and visually?The advantage of Human to human approachTips on connecting with your ideal audienceTips on how to bring out your unique value propositionHow to position yourself as a premium brand? About Fabi Paolini: Fabi likes to describe herself as a relentless action taker, and she is not exaggerating. It's this willingness to get going, show up, and jump in the ring that has propelled her to go from struggling entrepreneur to thriving multiple six-figure business owner making her first $500K in a matter of 18 months. Her signature framework, the Brand Strategy Pyramid Methodology, is designed to generate massive breakthroughs by harnessing the power of intentional and disruptive brand positioning - the same principles she used to create a radical before and after in her business and life. An immigrant from Venezuela who landed in the U.S. in 2016 pregnant with her first baby and with absolutely no contacts, leads, or online business presence, Fabi knows what it's like to start from scratch, face your fears and make it work. Her 14+ years of branding experience includes work for global brands such as Heinz, Smirnoff, and Johnnie Walker, among others. She holds a B.A. in advertising and graphic design from the University of Miami and an MBA from the internationally renowned business school IESA. Tweetable Moments:04:38 - "The world is shifting because of how social media works and because of the access that we have to people. People want to connect with people."07:56 - "It's about how you can connect with your people, and you can't connect with your people if you're hiding behind a brand." Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out the Fabi Paolini website athttps://www.fabipaolini.com/fabi-paolini/Check out Fabi Paolini coaching on LinkedIn at https://www.linkedin.com/company/fabi-paolini-coaching/Check out Fabi Paolini on LinkedIn at https://www.linkedin.com/in/fabipaolini/Check out Fabi Paolini on Instagram at https://instagram.com/fabipaoliniCheck out Fabi Paolini on Facebook at https://facebook.com/fabipaoliniCheck out Fabi Paolini on Twitter athttp://www.twitter.com/fabipaolini Check out Fabi Paolini on Pinterest athttp://www.pinterest.com/fabipaoliniDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:️  We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.