I recently had a very interesting conversation with Brandy (Burch) Thompson, CEO & Founder at Benefitbay, a platform that enables employers to easily model, deploy, and oversee their ICHRA plans, in full compliance with regulation and with full confidence that their employees will have tools and support to select and enroll in the plan that’s right for them. In a wide-ranging discussion, Brandy and I talked about: ✅ The challenges of managing employee healthcare benefits. ✅ The advantages of modern, flexible healthcare solutions like ICHRA. ✅ What sets Benefitbay apart, including its ICHRA model, strong customer focus, and broker partnerships. ✅ The vital role brokers play in Benefitbay's success by helping navigate the complexities of healthcare. ✅ Brandy's strategic approach to marketing and growth, offering valuable insights for other leaders. ✅ The importance of customer success and service in maintaining Benefit Bay's competitive edge. ✅ And much more! You can find the podcast discussion on the Get More HR Clients website. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Automated Lead-Generation Machine - On-Demand Masterclass & Workbook HR Business ChatGPT/AI Prompts Pack - ChatGPT Prompts Pack HR Business Planner - On-Demand Masterclass & Workbook How To Make Better Lead Magnets To Attract More Sales Leads - On-Demand Masterclass & Workbook Beat Your HR Business Blocks Course - Online Course Start Your HR Business - Coaching program Grow Your HR Business - Coaching program Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.