You can create the most wonderful product or service in the world, but if no one knows about it then it will certainly fail to gain traction. You must be able to find your ideal customer, and figure out how to connect with them in a way that compels them to interact with your work.

Today's guest is Pamela Slim. In her new book The Widest Net, she shares a simple framework for getting your work into the world and connecting with those who are likely to love it.

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