198: How Semiotics Can Boost Retail Sales

Retail Transformation Show with Oliver Banks

EpisodeAug 8, 202234m

198: How Semiotics Can Boost Retail Sales

Retail Transformation Show with Oliver Banks

EpisodeAug 8, 202234m

Visual elements are hugely important for retailers and brands. But the signs and symbols that we use are not always considered, especially outside of the marketing functions. To help uncover the opportunities, semiotics expert, Dr Rachel Lawes, joins to explain how you can boost sales and provide a better and more coherent customer and colleague experience too. Listen now and you'll learn:What semiotics is and why it's around us all of the time.How it can squeeze a little extra from your business. Why you might want to think more about simulations. Show notes are at www.obandco.uk/198.

Top comments

The retail market is experiencing great disruption - from increased customer expectations, fierce competition and tough trading environments over multiple channels. Every week, join me, Oliver Banks, a retail transformation specialist, to get a bag full of insight, inspiration and ideas to kick start your performance. You’ll pick up actionable tips and tactics to lead successful change – whether that’s developing lean operating models, improving customer experience, driving digital transformation or seizing omni-channel opportunities. So, if your passionate about retail transformation and you lead critical retail change projects & programmes, then this is the podcast for you. The Retail Transformation Show i...

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