Today we have John Casmon back on the show to talk about the progress he has made and share some of his wisdom about raising capital, serving investors, and never giving up. John is an investor coach and host of the Market Insights: Multifamily + Marketing podcast who has helped his partners invest in $90 million worth of apartments. We kick things off with John talking about the mindset piece of raising capital and how important it is to see this as a form of helping others. After that, John shares some tips for identifying the ideal client or investor which his long background in marketing gave him so much experience in. John shares the 'three Cs' of raising capital today too – confidence, credibility, and connections – and gives us some pro tips for building them.Our gracious sponsor: A Cost Segregation Study typically generates accelerated depreciation deductions ranging from 15% - 45%; Whether Commercial Real Estate was acquired, built-new, or renovated over the past 15-years, a Cost Segregation Study can still be performed…and there’s no amending of past tax-returns required; All Cost Segregation Providers are NOT created equal…if your Provider does NOT have a Certified Cost Segregation Professional (CCSP) on-staff, then you’re at higher risk of a failed IRS audit; There are ONLY (43) Certified Cost Segregation Professionals (CCSPs) in the entire United States…(8) CCSPs are employed by Bedford. Visit www.bedfordteam.com