For the past 14 years, Calista and its founder stylist Maria McCool (an experienced and talented on-air personality), have been mainstays on the flagship shopping channel QVC, selling millions of hair products and tools that help women feel beautiful, strong, and most importantly, like their best selves. Everything Maria creates is specifically designed to educate consumers about feeling beautiful and inspire quick, effective hair transformations that can be done daily. Her goal is to make it easy to feel your best. She describes her lines as products with purpose, offering beauty for all. Maria has new products among her extensive and affordably priced styling, cleansing and conditioning products and tools. She is the author of the new beach-read book Becoming BeautyBrave which offers life-changing makeover stories to inspire people to be brave about their beauty and experience how changing one's style can help transform all areas of your life.