We hear all about creating your BRAND in business. The most common approach is to focus 100% on a company brand. However, I believe that having a strong personal brand will fuel success in many ways. I have admired our guest today for years in what he has built in his industry. He answers the question...Company Brand or Personal Brand? He is Rand Fishkin of Moz, the premier resource for SEO tools in the industry. Rand is an icon to so many that have grown up learning from his training. Get the show notes for this interview. Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Brand #Business #PersonalBrand #SEOTools Reviews on iTunes: Click Here