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Ann Handley - How To Create Ridiculously Good Content (Content Legends Virtual Series)

The Marketing Millennials
The Marketing Millennials
Episode • Dec 27, 2022 • 44m

Ann is the best selling author, CCO and keynote speaker who knows exactly what great content looks and sounds like.

She’s ready to open her playbook wide open.

Join Daniel and Ann for this AirMeet virtual event as Ann gets into her content framework, building an audience, plus AI platforms and their role in content creation

Follow Ann:

LinkedIn: https://www.linkedin.com/in/annhandley/

Twitter: https://twitter.com/MarketingProfs

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LinkedIn: linkedin.com/in/daniel-murray-marketing 

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Daniel is a Workweek friend, working in collaboration to produce amazing podcasts and more. Find out more, visit: www.workweek.com


Timestamps:

00:00 Intro

03:02 How I Think About Great Content

07:43 Content Is Not A Performance Piece

15:12 Serving The Audience

19:47 The Inspiration To Write

21:52 The Importance Of Half Baked Ideas

24:39 4 Drafts, 4 Purposes

28:18 No Such A Thing As Writer’s Block

32:39 One In A Million Copywriting Tip

42:18 Writing From Experience

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