Millsy and Karl have put it to the Woolworths CEO as confusion is still rife over exactly what the organisation's stance on Australia Day is.

"I've tried to read the various comments from our customers, and I understand and feel their frustration, but really we're a food business, that's what we should be focussing on," Mr Banducci said.

"I apologise for not landing the communication as well as we [could have]; we don't apologise for our merchandising decision."

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