Experience As A Value Proposition"Creating more value for customers is where the rubber really meets the road"Download and ListenDiscover how Deluxe Corporation changed its business model for personilized checks given the huge decline in written checks and the industry's increasing evolution and erosion due to new technologies.  The key was using a specific methodology for designing the "ideal" customer experience.  Lou Carbone is widely recognized as the thought leader who launched the "experience" movement.   He is the author of Clued In- How to Keep Customers Coming Back Again and Again.  Chuck Feltz is senior vice president of sales and marketing for Deluxe's paper payment systems.Click here to stream podcast if you can't download it.