After working with top beauty brands, Céline Talabaza was approached by Nobel Prize winner Sir Fraser Stoddart to help start a skincare brand harnessing his scientific discovery of Organic Super Molecular Vessel™ Technology. Thus, NOBLE PANACEA was born. The brand merges science and beauty while emphasizing efficacy, precision, responsible beauty, and naturality.

In today's episode, Céline explains the inception of NOBLE PANACEA and the technology behind the brand.

Céline also discusses:

• How the brand communicates the science behind the product to their clients
• How NOBLE PANACEA respects the 12 Principles of Green Chemistry
• The core pillars of the brand and how they honor those values with being noble
• Her approach to being an omni-channel brand and the brand's most effective marketing channel

You'll also hear what has been Céline's most rewarding part of her career and what's next for NOBLE PANACEA.

Get a behind-the-scenes look at what we've learned over the past 6 years here at Wavebreak, as we share proven growth strategies you can use in Q4 at https://bfcmwebinar.com

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.

Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co