In part two of my interview with Arafel Buzan and Rachel Lowenstein from Mindshare, among other things, we discuss the adaptive consumer, our fragmented consumption of media today, and adaptive experiences rather than disruptive experiences.

Brands need to think beyond linear storytelling in their marketing in order to help engage consumers more fully and bring them into the brand’s world.

Please check out Media Dystopia for an EXCELLENT series on some fascinating “potential fates of media” based off of emerging technologies and changes in consumer trends.https://www.mindshareworld.com/usa/media-dystopia
If you haven’t already, check out last week’s part one of my interview with Rachel and Arafel.  You can follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher. 

For the full blog article, click here.

And don’t forget to enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium.  The link and promo code will be listed in the show notes of this episode.

To get ahold of Rachel or Arafel, you can find them at www.MindShareWorld.com.  Or email them at Rachel.Lowenstein@mindshareworld.com or arafel.buzan@mindshareworld.com. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

Let’s make this world of sound more intriguing, more unique, and more and more on brand.