Adrian Monck is managing director of the World Economic Forum, best known for their flagship conference at Davos. The annual event brings together the world’s political leaders with entrepreneurs, economists and celebrities to discuss the most pressing issues facing humanity. In this in-depth interview, the former broadcast journalist and university professor talks behind the scenes at Davos, how social media is helping the Forum to reach new audiences worldwide – and reveals what it really takes to get world leaders to listen to one another.