In this week's Big Brave Business episode, Alison Smith completely flips the script on what resilience actually means—and it's not about constantly bouncing back from hardship. Resilience isn't about recovery from challenges. It's about "springing back into the shape of ourselves." Alison shares the etymology of "thrive," which actually means "to grasp to oneself." Most of us have been sold this narrative that thriving means achievement, hustling, and end-goal success. But what if thriving simply means holding onto your sturdy center, especially when the world is trying to knock you off balance?

Meet Alison:

Alison Smith is an author, speaker, and coach dedicated to empowering leaders to build unshakeable resilience, foster deep-rooted confidence, and create meaningful impact by aligning their actions with their core vision and values. She helps her clients to leverage the power of small acts of resilience to design thriving personal and professional lives. Her work has been featured in various publications, and her book, “Drawing Your Line: Setting Boundaries Step by Step”, guides many to healthier living. Outside of work, she enjoys a good book with a glass of wine and spending time with her husband and two kids.

Connect with Alison:

https://thethrivedesigner.com/

https://www.linkedin.com/company/the-thrive-designer/

About Sarah:

Sarah K. Heeter is a seasoned entrepreneur, educator, speaker, and advocate for values-driven leadership. With over 15 years of experience in marketing and operations, she is the founder and CEO of Podfox Media, a globally recognized podcast production company, and the host of the globally-ranked podcast Big Brave Business, where she explores business ethics and revolutionary leadership. Sarah is also a member of the marketing and public policy committees for the National Association of Women Business Owners (NAWBO) Phoenix Chapter and teaches public policy at Arizona State University. She is passionate about inspiring businesses to prioritize integrity, inclusivity, and connection in their decision-making and leadership.

Launch Your Own Podcast:

Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.

https://launchmyshow.com/

Connect with Sarah Heeter & Big Brave Business:

https://www.instagram.com/sarahkheeter/

https://www.threads.net/@sarahkheeter

https://www.instagram.com/bigbravebusiness

https://www.youtube.com/@bigbravebusiness

Join Sarah at Be You Brand Live in Las Vegas Sept 25-27, 2025
https://skheeter--atigbranding.thrivecart.com/be-you-brand-2025/
USE CODE SARAHH FOR 10% OFF YOUR TICKET!