In the ever changing world of business development, sales tactics like prospecting and lead generation are becoming increasingly harder to stay on top of. What are the newest trends in outreach?How do you appropriately personalize your messages?Is it even possible to gain a leg up on the competition?Though the B2B sales market is becoming complex, one platform has remained important through all of the ebbs and flows – LinkedIn. Yet, the platform’s importance makes it equally as important for salespeople to know how to utilize it appropriately.On this episode of The Evolved Sales Leader, Alex Boyd, Founder of Revenue Zen, shares a proven LinkedIn lead generation strategy that creates a pipeline of new accounts and requires way less time than you’d think possible.Listen in as we discuss:The importance of pairing LinkedIn outreach with other techniquesWhere companies & salespeople are missing the mark in outreach effortsHow to use personalization techniques for successful outcomesSpending minimal time on outreach with maximum resultsCatch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.