Ric talks with author Bill Flynn about his new book "Further, Faster: The Vital Few Steps That Take the Guesswork out of Growth". Here are the topics and questions they discuss: What is the MAIN IDEA contained in your book? What are some vital essentials to scaling your business? Why performance is a team sport How to run your business as a coherent system How and why cash rules Can you tell us about the inspiration for writing this book? Discuss and highlight the reason/reasons that motivated you to write this book. Who is the target audience for your book? Take us through the table of contents of the book. What advice can you give to our audience, who want to write a book, about how to successfully write and publish a book. What have you learned about the that you did not know prior to publishing your book? How does someone get in touch with you or learn more about your firm?