Daniel Dorfman is the Co-founder at Roots, an Atlanta-based company aiming to help 1 million people create wealth through residential real estate investing and their innovative ''Rent it like you own it'' program. 💚Learn more:➡️Roots (site) - The real estate portfolio that creates wealth for you and its Residents💚Feature:➡️Dottid (book a demo) - The single source of truth for your CRE asset management 💚Connect with Tangent:➡️Edward Cohen on Twitter➡️Edward Cohen on LinkedIn➡️Jeff Berman on LinkedIn➡️Zach Aarons on Twitter➡️Tangent on LinkedIn➡️Tangent on Twitter(1:53) - Roots' pitch: Turning renters into investors(3:59) - Roots' investors, assets & strategy (6:51) - Tangent Glossary: Reg A REITs(9:00) - Rent pricing strategy & planning fund reserves(13:32) - Roots' company growth, rent growth & CoC(16:19) - Renter incentives: Rent a home like you own it(18:45) - Feature - Dottid: All-in-one commercial real estate asset management platform(21:07) - Scaling in Atlanta market and beyond(22:22) - Real Estate fund type and structure(25:29) - Jeff's lesson for Proptech founders: to raise VC or not to(26:43) - Trading lower CoC yield for higher appreciation & financial empowerment(28:53) - Secret sauce(32:55) - Discomfort Zone: Building resident trust (35:07) - Resident community gamification & creating network effects (38:26) - Collaboration Superpower: Public-private partnerships, Multifamily REIT's & Mel Brunson Disclaimer: Tangent podcast is for entertainment and informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advise. Nothing contained on our program constitutes a solicitation, recommendation, endorsement, or offer by Tangent, Camber Creek, MetaProp, or any third party guest to buy or sell any securities, public or private, other financial instruments or funds.