Mark McLaughlin, General Manager - Insurance, IBM Market forces continue to shift and agents who want to thrive in the future must be ready for change as the market demands it. Our guest, Mark McLaughlin, IBM’s General Manager of Insurance, reveals the direction their research shows the wind is blowing—and the response agency principals must have today. Listen to this discussion for Mark’s powerful insight:  What 12,000 insurance execs reported as the top driver affecting their business How the customer experience across other industries is forcing insurance to play catch-up Why more consumers are judging agencies by the experience and not the product How savvy agents are standing out from other channels and increasing customer loyalty Agents who want to lead their enterprise into a thriving future should make this discussion a top priority today. Presented by Agency Revolution, the Connected Insurance Podcast provides bi-weekly opportunities for listeners to dive deep into the trends affecting insurance agents and brokers today and to gain proven strategies and tactics for agency growth. Our hosts facilitate thoughtful panels and 1:1 conversations with a variety of prominent thought leaders, with a focus on how to streamline and drive operational efficiency for your independent agency through the intelligent use of technology.